Inside Brooklyn’s WNBA Boom and Barclays Revamp
Bloomberg 2026-10-09 15:25:13
Context: The New York Liberty, a WNBA team, is experiencing significant growth in Brooklyn, driven by community engagement and youth basketball initiatives. The team's success, combined with the popularity of live events at the Barclays Center, is drawing record crowds despite economic challenges. Bloomberg recently interviewed Sam Zussman, CEO of Brooklyn Sports & Entertainment, to discuss the team's playoff push and the factors contributing to its success.
Key Facts
- The New York Liberty is making a playoff push, driven in part by growth fueled by youth basketball and community clinics.
- Live WNBA action and concerts at the Barclays Center in Brooklyn are drawing record crowds.
- The surge in popularity is occurring in an era of tight consumer budgets and increasing presence of AI.