ChatGPT is adding new ads
9to5 Google 2026-10-05 17:15:00
Context: OpenAI's ChatGPT app is set to introduce a new visual ad format, starting with a test later this month, allowing advertisers to showcase products and services through images during the image generation process. The ads will be clearly labeled and remain separate from the generated images. This move aims to create new opportunities for advertisers to tell their stories through visual content.
Key Facts
- OpenAI will begin testing a new visual ad format in the ChatGPT app for users in the US later this month, displaying ads during image generation.
- The new ad format will show images that provide product inspiration, usage, or experiences, allowing users to discover new brands and make purchasing decisions.
- Ads will be clearly labeled and remain separate from the generated images, with no influence on the answers provided by ChatGPT.
- OpenAI's early findings with ChatGPT ads have found lower cost per acquisition rates and higher rates of new customers for businesses using the ads.