Prepare for the holiday season with July’s Demand Gen Drop.
Google Blog 2026-07-29 15:30:00
Context: Google is preparing advertisers for the holiday season with its July Demand Gen Drop, focusing on video content to drive consumer engagement and sales. The company is highlighting the importance of authentic human connection through video validation, citing a significant statistic from its own data. This initiative includes new retail best practices and a 2026 Demand Gen Retail guide to help businesses capture seasonal growth.
Key Facts
- 94% of holiday shoppers who used YouTube reported taking further steps toward their purchase after watching a related video, according to Google-commissioned Ipsos research.
- Google's Ipsos Holiday Shopping survey was conducted from October 2025 to January 2026, involved 4,391 US consumers aged 18 and above, and focused on those who had conducted holiday shopping activities in the past two days and watched YouTube videos for shopping.
- Checkout Links are now available in nine countries: Switzerland, Australia, South Korea, Indonesia, Mexico, France, Poland, Israel, and Argentina.
- The data on YouTube's influence on holiday shopping was collected through an online survey of US consumers.
- Google's 2026 Demand Gen Retail guide is available for access, offering new retail best practices to help businesses turn holiday inspiration into bottom-line growth.